by: rasroziPosted on:

Step-by-Step Guide to Driving Traffic from Pinterest

1. Setting Up Your Pinterest Account

Upgrading to a Business Account

To start leveraging Pinterest effectively, you need to upgrade to a Pinterest Business Account. Here’s how:

  1. Log in to Pinterest: Go to Pinterest and log in to your account.
  2. Navigate to Settings: Click on your profile picture in the top right corner and select “Settings” from the dropdown menu.
  3. Switch to Business Account: Scroll down to the “Account” section and click on “Switch to business account.”
  4. Verify Your Website: Follow the prompts to verify your website. This step is crucial as it allows you to access Pinterest Analytics and ensures that pins linked to your verified domain get priority distribution.
Claiming Your Website

Claiming your website helps Pinterest understand that you own the content being pinned from your site.

  1. Go to Settings: After switching to a business account, go back to the settings.
  2. Add Website: Under the “Profile” section, click on “Claim” next to “Website.”
  3. Follow Verification Steps: Pinterest will guide you through the verification process, which typically involves adding a meta tag to your website’s HTML or uploading an HTML file to your site.

2. Conducting Keyword Research

Using Pinterest Trends and Search Bar

Keyword research is essential for creating pins that attract traffic. Here’s how to find relevant keywords:

  1. Use Pinterest Trends: Go to Pinterest Trends to see what topics are currently popular. This tool helps you identify trending keywords and subjects.
  2. Utilize the Search Bar: Type in broad search terms in the Pinterest search bar. Observe the long-tail keyword suggestions that appear in the search bar and on the results page.
  3. Analyze Competitors: Look at what keywords your competitors are using in their pin titles and descriptions.
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Finding Long-Tail Keywords

Long-tail keywords are more specific and can attract a targeted audience.

  1. Type in Broad Keywords: Start with broad keywords related to your niche.
  2. Note Long-Tail Suggestions: Take note of the long-tail keyword suggestions provided by Pinterest.
  3. Use Tools Like SE Ranking: For more detailed keyword research, use tools like SE Ranking to find keywords with good search volume.

3. Creating High-Quality Pins

Designing Visually Appealing Pins

High-quality pins are crucial for attracting clicks.

  1. Use High-Quality Images: Ensure your images are clear, colorful, and consistent in style. The recommended aspect ratio is 2:3 (1000×1500 pixels).
  2. Create Multiple Pins per Post: Create 3-5 different pins for each blog post to avoid repetition and keep your content fresh. Use different images, descriptions, and titles for each pin.
  3. Use Design Tools: Utilize tools like Canva to design professional-looking pins. Choose templates that fit your brand and customize them accordingly.
Writing Benefit-Driven Descriptions

Craft descriptions that highlight the benefits of your content.

  1. Include Keywords: Use your target keywords in the pin descriptions but ensure they are natural and readable.
  2. Focus on Benefits: Explain what users will gain from clicking on your pin and reading your content.

4. Organizing Your Boards

Creating Relevant Boards

Set up boards that are relevant to your blog content.

  1. Create Boards: Organize your pins into boards that align with your blog categories. For example, if you have a tech blog, create boards for software tips, product updates, and industry news.
  2. Save New Pins to Relevant Boards: When you create a new pin, save it to the most relevant board first. This helps Pinterest understand the context of your pin and increases its visibility in search results.
Using Group Boards

Join and participate in group boards to expand your reach.

  1. Find Group Boards: Search for group boards related to your niche and request to join them.
  2. Contribute to Group Boards: Pin your content to these boards to reach a broader audience.
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5. Consistent Pinning Schedule

Regular Pinning

Maintain a consistent pinning schedule to keep your audience engaged.

  1. Pin Daily: Aim to pin 1-3 pins per day. Focus on quality rather than quantity to avoid being flagged for spam.
  2. Use Scheduling Tools: Utilize scheduling tools like Tailwind or MeetEdgar to automate your pinning process. These tools help you save time and ensure that your pins are published at optimal times.
Planning Ahead

Plan your content in advance, especially for seasonal topics.

  1. Create Seasonal Content: Recognize that Pinterest traffic is seasonal. Plan ahead by creating content 90 days in advance for upcoming events or holidays.
  2. Share Early: Share your seasonal pins early to get a head start on traffic.

6. Analyzing and Optimizing

Using Pinterest Analytics

Utilize Pinterest Analytics to track your performance.

  1. Access Analytics: Go to your Pinterest Business Account and access the analytics section.
  2. Track Performance: Analyze which pins are driving the most traffic, engagement, and saves. Use this data to understand what works and what needs improvement.
Adjusting Your Strategy

Based on your analytics, adjust your strategy.

  1. Review Top-Performing Pins: Identify your top-performing pins and create more content similar to them.
  2. Improve Underperforming Pins: Review underperforming pins and make necessary improvements, such as better keywords or more appealing images.

7. Encouraging User Engagement

Making Images Savable

Ensure that users can save images from your website.

  1. Add Social Sharing Buttons: Include social sharing buttons on your website to make it easy for users to save images as pins.
  2. Optimize Images: Ensure that images on your website are high-quality and relevant, making them more likely to be saved by users.
Engaging with Your Audience

Engage with your audience to build a community.

  1. Respond to Comments: Engage with users who comment on your pins.
  2. Participate in Group Boards: Actively participate in group boards by pinning and commenting on other users’ content.
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8. Being Patient and Persistent

Driving traffic from Pinterest doesn’t happen overnight. It requires patience and persistence.

  1. Consistency is Key: Keep creating and saving pins consistently.
  2. Review and Adjust: Regularly review your analytics and adjust your strategy based on the data.

By following these steps, you can effectively leverage Pinterest to drive significant traffic to your blog or website. Remember to stay patient, as building authority on Pinterest takes time, but the rewards are well worth the effort.